Campaign Evaluations

In order to measure the efficacy of its public awareness campaign, Memphis Says NO MORE conducted research via surveys and intense focus groups at the beginning of its community outreach and starting again months later.

The research sought to determine change in public awareness and to look for indications of change in knowledge and attitudes concerning the issues of domestic violence and sexual assault/rape.

Memphis Says NO MORE Research Findings Report Executive Summary – PDF

Focus Group Report #1 – PDF

Focus Group Report #2 – PDF

Campaign Executive Summary Report – PowerPoint Presentation