In order to measure the efficacy of its public awareness campaign, Memphis Says NO MORE conducted research via surveys and intense focus groups at the beginning of its community outreach and starting again months later.
The research sought to determine change in public awareness and to look for indications of change in knowledge and attitudes concerning the issues of domestic violence and sexual assault/rape.
Focus Group Report #1 – PDF
Focus Group Report #2 – PDF
Campaign Executive Summary Report – PowerPoint Presentation